New Product Video Production for Canon
February 10th, 2012 in Motion Graphics, Promotional, Video Production, Viral Posted by Lee
We were commissioned to produce a series of films about Canon’s market leading XEED projectors, and the people behind them. This was all somewhat exciting as we’re big fans of Canon products, so we packed up our Canon DSLRs and EF lenses and hit the skies. We met the designers, engineers and users, and in the process traveled to Japan, Sweden, Finland, Austria and Scotland.
When we landed back at iceniTV HQ, Canon lent us their brand spanking new XEED WUX5000 projector so that we could shoot some video title projections around our studio, and grab a few sexy product shots at the same time. The XEED WUX5000 benefits from LCOS technology delivering 5000 lumens, WUXGA resolution, Full HD support and motorised interchangeable lenses – this thing will basically knock your socks off.
It didn’t take us long to fall in love with the projector; it is an outrageously good piece of kit and not only does it project quite brilliantly, but its form is rather easy on the eye. While we had the projector in the studio for a couple of days, we shot…well, basically gadget porn. The recipe was simple, take Canon’s outstanding new projector, add a flavour of Top Gear flashy product test, and throw in a good measure of seductive Marks & Sparks ad.
Here’s the film:
Here’s the developer’s introduction film from Canon Europe’s YouTube Channel
Lamont Berenger says:
hey there and thank you for your information – I have certainly picked up something new from right here. I did however expertise some technical issues using this site, since I experienced to reload the website many times previous to I could get it to load properly. I had been wondering if your hosting is OK? Not that I’m complaining, but slow loading instances times will very frequently affect your placement in google and can damage your quality score if advertising and marketing with Adwords. Anyway I am adding this RSS to my email and could look out for a lot more of your respective interesting content. Make sure you update this again soon..
jose says:
For the most part, zoom lenses get the job done. There are eohevwr a few things that zoom lenses haven’t been able to do, or do as well as primes.- Tilt shift- 1:1 macro or even higher magnification in the case of the MP-E 65mm- Prime lenses have apertures that go down to f2, f1.8, f1.4, f1.2. (admittedly sometimes the DOP effects can be imitated by some zoom lenses in some situations)- Prime lenses make me think about the shot a lot more than if I was out with a zoom, sometimes it’s annoying, other times I get great photographsOne last thing, if you’re a Canon shooter, its hard to look past the sexy L-series primes I’d never be able to just go out with primes in my bag unless I know exactly what to expect. If I’m going for a walk with my camera, I normally carry something along the lines of 24-105mm, 50mm f1.4, 15mm fisheye