Compiling a Video Production Company Shortlist

There’s a whole lot of video production companies out there. Bazillions to be precise. Using your favourite search engine will throw up a list of hopefuls, and a wide variety of quality, ability, and reliability.

What questions should you ask when making the long list into a short list to brief? Here’s 8 things we think you should consider when compiling a video production company shortlist:

1 – Can you work within my budget and timescale?

One of my favourite reviews from one of my favourite agency clients says:

(iceniTV are) happy to be challenged and explore the creative use of budget to help us drive the best audience results.

We are smart from the start about the creative, developing ideas in partnership with you until they work within your timescale and budget. We provide professional, experienced crew with the latest production kit, so we get a lot done in a short time.

We’re completely open with costs and understand how to get great results. That’s how we roll.

2 – Can you deliver?

We have never, ever, ever, ever missed a deadline. In over 10 years, hundreds of projects, thousands of hours of content and millions of copies. You are in safe hands, that is all I have to say about that.

3 – How do you make sure the result is high quality?

I started my career in broadcast, and have never compromised our production workflow because a programme is for web, powerpoint or it’s just a corporate video, it’s a low budget job, or whatever excuse you’ve heard for bad workmanship.

We always produce our work with broadcast quality sound, and cinema quality High Definition pictures. We don’t compromise on quality.

We give every programme a professional audio mix, make sure colours are safe for broadcast and graphics sit within established TV parameters. That means wherever your project is seen, it looks great.

4 – It’s important to stand out, can you help with the creative?

We’ve won over 50 international awards for creativity. Now we need a new shelf.

5 – What value do you add?

From behind the scenes photography to personalising the finished BluRay or DVD. From product images photographed at our studio, to future proofing projects with good scripting. We’ll listen and understand your requirements, and explore everywhere we can squeeze more value out of your investment.

6 – What is the value of good direction?

We have 4 talented directors on staff aged between 25 and 45. Between them they have delivered thousands of hours of commercial content for some of the world’s most ambitious brands: IBM, Microsoft, Deloitte, Vodafone, Canon, the list goes on. Our staff directors will create more content in a year than the average freelance director would produce in twenty.

The unique combination of production experience, professional quality standards, award winning creativity and added value is what sets us apart.

7 – Are you experienced in our market sector?

Our team has delivered for companies in a range of markets with a range of targets, including:

Aerospace and Defence
Automotive
Building and Construction
Business Services
Engineering
Financial Services
Government and Public Sector
Media
Oil and Gas
Pharmaceuticals
Power and Utilities
Private Equity
Professional Services
Real Estate
Retails and Consumer Goods
Technology
Telecommunications
Transport and Leisure
Travel and Tourism

We bring that experience to your project.

8 – Are you going to be here when I come back for the next project?

We have always been profitable with a very low staff turnover. We are independent, and backed by solid financing. So in 10 years time we’ll still be here, someone will have invented the hoverboard and hopefully we’ll be working with you.

If this all sounds sensible Get in Touch to Work with Us. If you want to watch our video production showreel click here

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