It's all change at iceni. We've built a brand new website packed with clips of advertising, broadcast, corporate, educational media and motion graphics projects, just for you.

This is the info you're looking for from our archive, but while you're here, stay a while and have a look around.
Broadcast Technology

client:
the-boxx

project:
direct marketing with iceni video email technology

background:
Traditionally, delivering a perfect picture through walls and floors with digital microwave links has been the exclusive preserve of High End Production companies and large Outside Broadcast firms. With Boxx Digital Microwave technology the same reliability is delivered at a fraction of the cost.

The system has been designed for the needs of Live-to-air ENG operations and is also ideal for Steadicam, portable field monitoring or video-assist applications. This ground-breaking technology is revolutionising the broadcast industry; at present, the-boxx is being used by the BBC, ABC and CBS for live-to-air news broadcasting.

solution:
UK and US technology company the-boxx chose iceni's video email marketing solution to introduce their new product to the broadcast industry. The video email, featuring streaming video from a live broadcast shown on CBS, demonstrates the power of the-boxx, a digital microwave link that delivers a crystal clear picture from single or multi camera platforms without ghosting, break-up or interference at a fraction of the cost of COFDM systems.

result:
Gareth Flavell, lead designer at iceni said, 'iceni's email solution, featuring rich streaming video, is the perfect way to communicate the features and benefits of the-boxx. Delivering video directly to potential customers to promote a new product comes in to its own when you are promoting a broadcast tool.'