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This is the info you're looking for from our archive, but while you're here, stay a while and have a look around.
This is the info you're looking for from our archive, but while you're here, stay a while and have a look around.
One&Only Promotional DVD
client:
Kleeneze PLC
project:
An incredible, exclusive international travel incentive at the One&Only Le Touessrok, Mauritius.
iceni spent a week filming at the beautiful One&Only Le Touessrok resort on the enchanting island of Mauritius, to produce a stunning conference video launch for the 2007 Kleeneze Travel Incentive.
the brief:
For what would be the most exciting and luxurious international conference destination, our client demanded the very best in broadcast quality promotional film making.
Europe's largest network marketing company would launch this fabulous sales incentive to an audience of thousands at a New Year conference in Birmingham, with packaged DVD copies to be presented to every VIP at the exclusive gala dinner.
After the premiere, the film would be aired three times a week on the company's home shopping satellite TV channel.
the creative solution:
For this promotional style destination DVD the alluring Le Touessrok resort is the star. The sheer luxury and exclusivity of the One&Only resorts demanded a high-colour, high-quality filmic look for the programme. We would see the Kleeneze management enjoying five-star hospitality and presenting the video from the very beach that the qualifying sales teams will visit.
Our UK design studio worked in partnership with Kleeneze's internal marketing department to develop a special event logo, combining the One&Only and the Kleeneze brand. The film crew traveled to Le Touessrok and, after a tour of the property, put together a shooting schedule with the hotel marketing team. There is so much at Le Touessrok - golf courses, private islands, beaches, a Givenchy spa, restaurants - a full tour takes around 3 hours!
Filming began with our Russian model, Anastasia, on the beautiful white sandy beaches, in the pool and at the spa. We introduced some subtle product placement, with the Kleeneze catalogue appearing in key scenes. Our writer developed the script for a gentle voiceover, focusing on the luxurious features of the resort, all the time reminding the viewer of their goal: to increase sales and qualify for this trip of a lifetime.
Our cameras captured a powerful moment when the Kleeneze Directors took a quiet break from filming and talked candidly about the quality of this sales incentive commenting, 'everyone will love it here'.
Back at the studio in the UK, the post production team colour graded each individual scene, shot by shot. The director carefully selected contemporary chill music to compliment the beautiful footage. The project was authored to DVD with the option of a Dutch language version and some bonus 'bloopers'.
the result:
Since the Directors at iceni produced their first travel incentive video in 1999, our teams have crossed the planet, delivering hours of stunning film from some of the most exclusive destinations in the world, and this project is one of the best promotional DVDs we have ever produced.
As the video played in front of the huge audience inside the Birmingham Arena, there were gasps and a loud 'aaah' at the first sight of the white sandy beach.
UK Public Relations Administrator for the One&Only resorts commented, 'We were all very impressed with the great shots of the resort and the production itself.'
the background:
Kleeneze UK Ltd is a leading network marketing company, specialising in supplying a wide range of household and health & beauty products to customers through a network of independent Distributors across the UK, Republic of Ireland and the Netherlands, with other European countries to follow.
Kleeneze is renowned for providing good value, quality products that are delivered directly to customers in the comfort of their own homes. Kleeneze also offers a fantastic opportunity to grow your own business with the support of a well-established household name company.
Created exclusively for the luxury resort market, One&Only resorts are conceived as hallmarks of excellence. This exquisite collection of award-winning properties features some of the highest-rated resorts in the most idyllic spots in the world.
Each resort in the One&Only collection not only offers a strong sense of place in design and ambiance, but also an unparalleled commitment to the finest experience on every possible level. Luxurious accommodation is complemented by personalised and friendly service, award-winning spas, lively entertainment and a host of activities, as well as unforgettable culinary adventures from some of the world's most accomplished chefs.
client:
Kleeneze PLC
project:
An incredible, exclusive international travel incentive at the One&Only Le Touessrok, Mauritius.
iceni spent a week filming at the beautiful One&Only Le Touessrok resort on the enchanting island of Mauritius, to produce a stunning conference video launch for the 2007 Kleeneze Travel Incentive.
the brief:
For what would be the most exciting and luxurious international conference destination, our client demanded the very best in broadcast quality promotional film making.
Europe's largest network marketing company would launch this fabulous sales incentive to an audience of thousands at a New Year conference in Birmingham, with packaged DVD copies to be presented to every VIP at the exclusive gala dinner.
After the premiere, the film would be aired three times a week on the company's home shopping satellite TV channel.
the creative solution:
For this promotional style destination DVD the alluring Le Touessrok resort is the star. The sheer luxury and exclusivity of the One&Only resorts demanded a high-colour, high-quality filmic look for the programme. We would see the Kleeneze management enjoying five-star hospitality and presenting the video from the very beach that the qualifying sales teams will visit.
Our UK design studio worked in partnership with Kleeneze's internal marketing department to develop a special event logo, combining the One&Only and the Kleeneze brand. The film crew traveled to Le Touessrok and, after a tour of the property, put together a shooting schedule with the hotel marketing team. There is so much at Le Touessrok - golf courses, private islands, beaches, a Givenchy spa, restaurants - a full tour takes around 3 hours!
Filming began with our Russian model, Anastasia, on the beautiful white sandy beaches, in the pool and at the spa. We introduced some subtle product placement, with the Kleeneze catalogue appearing in key scenes. Our writer developed the script for a gentle voiceover, focusing on the luxurious features of the resort, all the time reminding the viewer of their goal: to increase sales and qualify for this trip of a lifetime.
Our cameras captured a powerful moment when the Kleeneze Directors took a quiet break from filming and talked candidly about the quality of this sales incentive commenting, 'everyone will love it here'.
Back at the studio in the UK, the post production team colour graded each individual scene, shot by shot. The director carefully selected contemporary chill music to compliment the beautiful footage. The project was authored to DVD with the option of a Dutch language version and some bonus 'bloopers'.
the result:
Since the Directors at iceni produced their first travel incentive video in 1999, our teams have crossed the planet, delivering hours of stunning film from some of the most exclusive destinations in the world, and this project is one of the best promotional DVDs we have ever produced.
As the video played in front of the huge audience inside the Birmingham Arena, there were gasps and a loud 'aaah' at the first sight of the white sandy beach.
UK Public Relations Administrator for the One&Only resorts commented, 'We were all very impressed with the great shots of the resort and the production itself.'
the background:
Kleeneze UK Ltd is a leading network marketing company, specialising in supplying a wide range of household and health & beauty products to customers through a network of independent Distributors across the UK, Republic of Ireland and the Netherlands, with other European countries to follow.
Kleeneze is renowned for providing good value, quality products that are delivered directly to customers in the comfort of their own homes. Kleeneze also offers a fantastic opportunity to grow your own business with the support of a well-established household name company.
Created exclusively for the luxury resort market, One&Only resorts are conceived as hallmarks of excellence. This exquisite collection of award-winning properties features some of the highest-rated resorts in the most idyllic spots in the world.
Each resort in the One&Only collection not only offers a strong sense of place in design and ambiance, but also an unparalleled commitment to the finest experience on every possible level. Luxurious accommodation is complemented by personalised and friendly service, award-winning spas, lively entertainment and a host of activities, as well as unforgettable culinary adventures from some of the world's most accomplished chefs.