It's all change at iceni. We've built a brand new website packed with clips of advertising, broadcast, corporate, educational media and motion graphics projects, just for you.
This is the info you're looking for from our archive, but while you're here, stay a while and have a look around.
This is the info you're looking for from our archive, but while you're here, stay a while and have a look around.
Kleeneze Podcast Website
client:
Kleeneze PLC
project:
Kleeneze Podcast Website
the brief:
Over a five year relationship, Kleeneze has commissioned iceni to produce and record conference events across the world, amassing hundreds of hours of presentations, from the best in multi-level marketing. Every speech is carefully logged and stored in our tape library. The marketing team at Kleeneze wanted a cost-effective solution to make this content available to Kleeneze distributors.
The massive uptake of MP3 players and subsequent development of podcasting technology made this the perfect time to create a searchable online database of motivational speeches delivering hours of training in mp3 format.
creative strategy:
The speeches were professionally encoded into high quality mp3 files and bit-rate optimised for the best possible streaming quality.
iceni's web and graphic design team created a bold, bright microsite with a bespoke searchable database enabling users to find podcasts via a quick keyword search for speaker name, conference location and event date.
www.kleenezestars.co.uk now acts as a portal through which Kleeneze distributors have 24 hour access to an extensive library of informative podcasts to help them grow their businesses. And because they can take the speeches anywhere with an mp3 device they can keep learning whenever and wherever they want - as a group in team meetings, or individually when out distributing catalogues or collecting orders.
The site is regularly updated with new speeches from Kleeneze conferences across the world.
results:
The podcast website has been a huge success, with almost 5,000 speeches downloaded in the first 6 weeks.
Kleeneze's Marketing Manager said, 'iceni's podcast website has become a vital resource for accessing training and testimonials from the Kleeneze networks stars. It's a great way to communicate tips about building a successful Kleeneze business and this investment in cutting edge communications shows the ongoing support that anyone who joins Kleeneze will receive.'
client:
Kleeneze PLC
project:
Kleeneze Podcast Website
the brief:
Over a five year relationship, Kleeneze has commissioned iceni to produce and record conference events across the world, amassing hundreds of hours of presentations, from the best in multi-level marketing. Every speech is carefully logged and stored in our tape library. The marketing team at Kleeneze wanted a cost-effective solution to make this content available to Kleeneze distributors.
The massive uptake of MP3 players and subsequent development of podcasting technology made this the perfect time to create a searchable online database of motivational speeches delivering hours of training in mp3 format.
creative strategy:
The speeches were professionally encoded into high quality mp3 files and bit-rate optimised for the best possible streaming quality.
iceni's web and graphic design team created a bold, bright microsite with a bespoke searchable database enabling users to find podcasts via a quick keyword search for speaker name, conference location and event date.
www.kleenezestars.co.uk now acts as a portal through which Kleeneze distributors have 24 hour access to an extensive library of informative podcasts to help them grow their businesses. And because they can take the speeches anywhere with an mp3 device they can keep learning whenever and wherever they want - as a group in team meetings, or individually when out distributing catalogues or collecting orders.
The site is regularly updated with new speeches from Kleeneze conferences across the world.
results:
The podcast website has been a huge success, with almost 5,000 speeches downloaded in the first 6 weeks.
Kleeneze's Marketing Manager said, 'iceni's podcast website has become a vital resource for accessing training and testimonials from the Kleeneze networks stars. It's a great way to communicate tips about building a successful Kleeneze business and this investment in cutting edge communications shows the ongoing support that anyone who joins Kleeneze will receive.'