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This is the info you're looking for from our archive, but while you're here, stay a while and have a look around.
This is the info you're looking for from our archive, but while you're here, stay a while and have a look around.
Introducing Amanda Lamb
client:
Kleeneze PLC
project:
The Opportunity 2004
Amanda Lamb, the famous face of Scottish Widows and presenter of Channel 4’s A Place in the Sun, presents The Opportunity - the new promotional programme from Kleeneze PLC.
the brief:
Distributors needed a video to explain and promote the Kleeneze business opportunity to new potential distributors.
To demonstrate that anyone can make money with Kleeneze, not just people at the top of the tree, they wanted to feature as many people as possible.
A separate version was required for Ireland and a subtitled version was required for Holland.
iceni's proposal:
A presenter-led documentary-style video featuring interviews with three main case studies, interspersed with testimonials from distributors across the country.
We suggested Amanda Lamb as presenter because of her associations with Channel 4’s aspirational ‘A place in the sun’. This was relevant as Kleeneze take distributors on international conferences each year.
the shoot:
Filming in Blackpool, County Galway, Bristol and Peterborough, Amanda met successful Kleeneze distributors who have achieved amazing incomes since joining the leading catalogue company.
The video also features testimonial interviews with distributors filmed on location in Ireland, Scotland, England and South Africa.
the edit:
iceni had over 70 interviews to edit together to make the final 18 minute programme!
We produced a graphic title sequence featuring real newspaper articles about successful distributors and used this as a transition throughout the programme.
duplication:
iceni produced a UK and an Irish version of the programme and delivered thousands of copies of each on VHS.
We then produced a DVD with hard of hearing and Dutch subtitles and some extra features including extra testimonial sections and two highlights videos from the Barcelona and South Africa conferences.
This is the 5th year running that iceni has been asked to produce The Opportunity video. Kleeneze has grown in that time and is now the largest network marketing company in the UK today.
client:
Kleeneze PLC
project:
The Opportunity 2004
Amanda Lamb, the famous face of Scottish Widows and presenter of Channel 4’s A Place in the Sun, presents The Opportunity - the new promotional programme from Kleeneze PLC.
the brief:
Distributors needed a video to explain and promote the Kleeneze business opportunity to new potential distributors.
To demonstrate that anyone can make money with Kleeneze, not just people at the top of the tree, they wanted to feature as many people as possible.
A separate version was required for Ireland and a subtitled version was required for Holland.
iceni's proposal:
A presenter-led documentary-style video featuring interviews with three main case studies, interspersed with testimonials from distributors across the country.
We suggested Amanda Lamb as presenter because of her associations with Channel 4’s aspirational ‘A place in the sun’. This was relevant as Kleeneze take distributors on international conferences each year.
the shoot:
Filming in Blackpool, County Galway, Bristol and Peterborough, Amanda met successful Kleeneze distributors who have achieved amazing incomes since joining the leading catalogue company.
The video also features testimonial interviews with distributors filmed on location in Ireland, Scotland, England and South Africa.
the edit:
iceni had over 70 interviews to edit together to make the final 18 minute programme!
We produced a graphic title sequence featuring real newspaper articles about successful distributors and used this as a transition throughout the programme.
duplication:
iceni produced a UK and an Irish version of the programme and delivered thousands of copies of each on VHS.
We then produced a DVD with hard of hearing and Dutch subtitles and some extra features including extra testimonial sections and two highlights videos from the Barcelona and South Africa conferences.
This is the 5th year running that iceni has been asked to produce The Opportunity video. Kleeneze has grown in that time and is now the largest network marketing company in the UK today.