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This is the info you're looking for from our archive, but while you're here, stay a while and have a look around.
Graduate Fashion Week 2004
client:
MMU Graduate Fashion Week
project:
Event Opening Video Production / Video Email Invitation
brief:
A 2 year design and development project, a professional fashion shoot and a high profile marketing campaign culminated in a catwalk show at Graduate Fashion Week. The client wanted to publicise the show and raise the profile of the designers involved in the event. The client had existing footage of the photo shoot, filmed from a locked camera at the corner of the set. The resulting raw footage consisted of several hours from one angle - which did not make for exciting viewing...until our editors got involved.
creative strategy:
Working on compositing suites the iceni team turned the single locked-camera shoot into a three-camera shoot:
Camera 1. CCTV - black and white with time code,
Camera 2. Film - a high colour shot cropped to 16:9 with broken red time code
Camera 3. Digital Video - a colour treated closer shot creating a striking pixilated effect
These different 'camera feeds' along with some striking graphics and textures produced by our in-house design team were then edited together to create a final fast paced programme. The programme was encoded to DVD including high quality images from the photo shoot, to hand out at exhibitions.
iceni produced a 1 minute cut of the video and designed and delivered a video email invitation to see the show. This exciting glimpse of the collection was sent directly to fashion houses and high street buyers in London, Paris, Milan, and New York.
results:
The Client was thrilled with the DVD and the way its design mirrored the deconstruction theme of their catwalk show. The video was so successful they decided to use it to open the Catwalk Show at Graduate Fashion week. The three day event at Battersea Park Arena, SW11, was attended by top fashion and textile colleges, and has become synonymous with spotting the fashion stars of the future.
client:
MMU Graduate Fashion Week
project:
Event Opening Video Production / Video Email Invitation
brief:
A 2 year design and development project, a professional fashion shoot and a high profile marketing campaign culminated in a catwalk show at Graduate Fashion Week. The client wanted to publicise the show and raise the profile of the designers involved in the event. The client had existing footage of the photo shoot, filmed from a locked camera at the corner of the set. The resulting raw footage consisted of several hours from one angle - which did not make for exciting viewing...until our editors got involved.
creative strategy:
Working on compositing suites the iceni team turned the single locked-camera shoot into a three-camera shoot:
Camera 1. CCTV - black and white with time code,
Camera 2. Film - a high colour shot cropped to 16:9 with broken red time code
Camera 3. Digital Video - a colour treated closer shot creating a striking pixilated effect
These different 'camera feeds' along with some striking graphics and textures produced by our in-house design team were then edited together to create a final fast paced programme. The programme was encoded to DVD including high quality images from the photo shoot, to hand out at exhibitions.
iceni produced a 1 minute cut of the video and designed and delivered a video email invitation to see the show. This exciting glimpse of the collection was sent directly to fashion houses and high street buyers in London, Paris, Milan, and New York.
results:
The Client was thrilled with the DVD and the way its design mirrored the deconstruction theme of their catwalk show. The video was so successful they decided to use it to open the Catwalk Show at Graduate Fashion week. The three day event at Battersea Park Arena, SW11, was attended by top fashion and textile colleges, and has become synonymous with spotting the fashion stars of the future.