Hong Kong Revealed

Cathay Pacific, Travel 2 and the Hong Kong Tourism Board present Hong Kong Revealed – a campaign to promote the destination to UK travel agents.

Who better to promote the destination to travel agents, than actual travel agents?

A national competition followed, we found three lucky travel agents to fly with us to Hong Kong and star in their own travelogue style TV show. The resulting competition microsite, YouTube films, mail drop DVD and red carpet launch got the travel industry talking about Hong Kong.

The project has received coverage in ABTA magazine, TTG magazine, the CiB magazine, and Sony Broadcast’s Producer magazine.