If you’re investing in a promotional video or advert, then a behind the scenes video is a great way to create a buzz about the video production process itself – which in turn creates a buzz about your brand.
Unfortunately, they haven’t yet invented a camera that pops out a printed DVD at the end of a shoot so there’s still a lot of work to do.
It’s important to realise that, whether you’re making product videos, a training video, or a marketing video it’s not often that viewers will be rushing home excitedly to watch a corporate video.
When you’re looking to commission a video production company, there are some key points that will improve the effectiveness of your videos.
Viral isn’t a style of video in itself – if a video is shared enough times then it will appear on the viral charts, but it can be any style.
A reduced budget doesn’t necessarily mean you have to reduce the quality of your video communications. Here’s 10 ways to make sure you get the most out of your investment.
The myriad of business video solutions available to companies is growing exponentially.
Fact: Mobile is one of the fastest-growing platforms in the world.
1 in 3 U.S. mobile subscribers browse the internet on their phone on a regular basis, and by the end of the year, analysts predict that 1 in 8 of all e-commerce transactions will happen from a mobile.
According to Google, there will be more mobile web traffic traffic than fixed (laptop/desktop) by 2013. (60 Second Marketer)
An update from the world of online TV and video from Cathy Bentley and Andi Jepson, Directors at iceniTV.